Quality journalism – told across all media channels

Today, commissioning Paid Content on its own no longer automatically sets advertisers apart from the competition. What really makes the difference is the ability to deliver content‑driven communication that is both high‑quality and tailor‑made. A key advantage here is access to exclusive distribution channels with national reach – something that, in the premium segment , only NZZone can offer together with the media brands NZZ, Le Temps and Corriere del Ticino.

This is exactly where NZZ Story Lab comes in: our multimedia specialist for journalistic storytelling, based on the highest NZZ journalistic standards, produces relevant content for every dimension and at every scale – from print and online to video and visuals, right through to social media and events. At the heart of our conceptual and creative approach lies quality journalism. Our formats interlock seamlessly and can be combined flexibly depending on the target audience.

Every story is told in a multimedia way – as a stand‑alone piece or as a series: we enhance classic online and print offerings such as Sponsored Content or newspaper supplements with contemporary formats like video, social‑media stories, interactive visualizations and live events. This ensures that our clients’ messages not only reach our core audience with pinpoint accuracy, but also achieve maximum visibility across high‑reach networks. NZZ Story Lab guarantees an integrated mix that stays close to editorial environments and channels.

No idea without inspiration– and that calls for expertise. The 18‑strong NZZ Story Lab team, led by Norman Bandi (journalism and storytelling) and Tina Baumberger (concept and creation), brings together all the required skills in‑house: journalism, storytelling, art direction, layout, graphic design, UX/UI, video, social media, integration and project management. Our clients benefit from the impact of our multimedia Paid‑Content production, which is always rooted in quality journalism.